One of the most commonly asked questions is “what makes the best website content?”.
This is a nice question and it shows the perfect opportunity to instruct the roles that content will play in the success of most of sites.
Here is the simple answer to the above question:
There are two main types of content: “marketing” content and “site” content:
1. “Site” content is normal stuff like a “Frequently asked Questions (FAQ)” page, an “About” page, a “Privacy Policy” page, a “Contact Us” page, and, sometimes a “Terms of Use” page.
2. “Marketing” content is a mix of all the blog posts, articles, slideshows, white papers, e-books, podcasts and videos included on a website. This content has to be original, credible, friendly and useful.
“Marketing” content is one of the most effective methods to drive organic search engine traffic continually to your website without any kind of advertising done.
Advice for great content and how to make it work:
1. In order for your website content to be professional, you have to consider your customers – their needs, pain points, preferences and interests for sharing and media formats.
2. Market the content to certain people who have high influence over distribution (Tell 3 friends, who go to tell other 3 friends, and so on). Actually, you need your message to propagate quickly and easily at the same time, you need some kind of automated work for spreading the word which can be turned to a gold mine for you if you decide to satisfy your customers.
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