We believe in building strong trusted relationships between business and so would like to share some of our in-depth expertise and knowledge with you. This Blog is about 3 things that can really help your business.
1) Call to action
Many times we are asked to create a marketing campaign for a business, such as a pay per click AdWords campaign that would drive business to their website. AdWords is great as you can direct potential clients from their search criteria (Keywords). to specific pages on your website as opposed to the homepage that comes up in a normal search.
The problem that we often get is that the landing pages don’t allow the potential customer to do anything. You need a call to action. At the very least this is a visible email and telephone number, but often an offer or a free gift in return for a sign up to a newsletter or Facebook like.
2) JFDI
It doesn’t matter how good you are or how well the plan is nothing will happen without putting the effort in. Just f**king Do It (JFDI).
Get prepared and then just do it. Nothing will happen if you leave your light under a bushel. You’re great, tell people. Yes, you may make mistakes, but that will be few and far between.
If you spend two weeks preparing a newsletter that could be done in two hours, just because you wanted to be absolutely perfect, you may be putting your efforts into the wrong areas.
Of course, do what you do extremely well, however even the best and biggest companies make mistakes often!
Don’t worry JFDI.
3) Analytics
Make sure that your site has analytics in it. The most popular and one of the best is Google analytics. This uses cookies to capture your visitors information such as where they came from (great marketing info), how long they stayed and what pages they went to. All this information is invaluable to tell you how well your shop front of your website is working for you.
As said, Google analytics uses cookies so you will have to adhere to the cookie law and let visitors know, but this is a very small price to pay with regards to the benefits you will get.
We hope that this article is of use, feel free to forward it to whoever may find it useful.
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Digital marketing agency Surrey
If you are looking to develop your business and gain more cliental, get in touch with our digital marketing team for a free consultation where we review your challenges and help you execute your goals.