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5 Ways for a Business to Improve Website Engagement

02/21/202402/01/2024 by scmarketing

In today’s digital age, websites have become one of the most important assets for businesses. However, having a website doesn’t guarantee success if the website doesn’t engage its visitors. Engagement is essential for any business website as it can lead to increased sales and conversions. Here, we discuss five ways for a business to improve their website’s engagement.

1. User-friendly Navigation

Navigation is an essential aspect of website engagement because it guides your visitors throughout your website. If your website has complicated navigation, visitors can easily get frustrated and leave. To create user-friendly navigation, you should use clear headings and labels that help visitors find what they’re looking for. You should also ensure your website’s main menu is easy to find, and all web pages are accessible from there.

2. Quality, Relevant Content

Content is king, and it plays a crucial role in visitor engagement. High-quality, relevant content is essential for attracting visitors to your website and keeping them engaged. When creating content, you should focus on providing valuable information that solves your visitors’ problems.

Think of what keywords and phrases people search for incorporate that into your content. This will help enhance search engine optimisation (SEO). Use pictures, videos, and infographics to keep visitors interested and enhance user experience – this also helps encourage shares on social media to widen your reach.

3. Clear Call-to-Action

A clear call-to-action (CTA) is essential for website engagement. A CTA directs visitors on what to do next and promotes conversions. A clear and concise CTA will help to increase the chances of visitors taking the desired action on your website. To create an effective CTA, use words that motivate visitors to take action.

4. Mobile-Responsive Design

With over 54% of internet traffic coming from mobile devices, having a mobile-responsive website is essential. Mobile-responsiveness means that your website adapts to the size of the screen on which it’s being viewed. A mobile-friendly website gives a smooth experience to visitors, no matter what device they use to access it. This means visitors are more likely to stay longer and engage with your website.

5. User Feedback

User feedback is an often-underestimated way to improve website engagement. It provides insight into what your users want and helps you to improve user experience. Gathering user feedback can be done through surveys, feedback forms, or online reviews. Implementing user feedback shows you value visitor opinions and encourages more engagement with your website.

Website Design For Increased Engagement

Improving website engagement is crucial for any business that wants to improve its digital presence. This article gives tips for businesses to create a website that attracts visitors and increases conversions. Remember, a website that is user-friendly, mobile-responsive, and provides high-quality content, a clear CTA, and implements user feedback is more likely to keep visitors engaged and increase your chances of business success.

Web Design Croydon

Contact our digital marketing agency in Croydon to chat about our web design services to help improve your online presence. Our web designers and developers can help create a new stunning website or help you refresh your current web design.

As a web design company, we have also created a website pricing calculator so you can get an immediate estimate.

10 Best Web Design Companies in Croydon

01/19/2024 by scmarketing

As the owner of a small business in Croydon, you know how important it is to have a high-quality, professional website. Your online presence is one of your most important marketing tools for attracting new customers and building your brand. With so many web design options available, finding the right partner can feel overwhelming.

In this article, we evaluate the 10 best web design companies in Croydon based on their creative design work, technical expertise, customer service standards, and overall value. Let’s get started with evaluating your best options for getting an engaging, results-oriented website for your small business.

1. Smart Cow Marketing

Smart Cow Marketing has been designing high-quality business websites in Croydon for over 15 years. Smart Cow is renowned for its innovative solutions. Leveraging cutting-edge technologies and prioritising user experience, Smart Cow consistently delivers custom websites that yield outstanding results for their diverse clientele. Some notable clients that have benefited from their services include Purley BID and Impact Accountants.

2. Make Me Local

Make Me Local, a reputable website design agency in Croydon, excels in prioritising user experience. With a track record of delivering visually stunning and user-friendly websites, they have produced outstanding results for businesses across multiple industries. Clients that attest to their expertise include Concept Coatings and SW Automotive.

3. Critical Mission Computing

Critical Mission Computing is a reputable web design company in Croydon, London, specialising in delivering bespoke and top-quality web development services. With a focus on attention to detail and responsive designs, they assist businesses, both small and large, in establishing a robust online presence. Notable clients, such as thesunflowercentre.co.uk and Cute Kids Montessori, have benefitted from their expertise in Bromley, Croydon, and South East London.

4. Indigo Marmoset

Indigo Marmoset, a leading digital marketing agency and web design consultancy in Croydon, specialises in empowering businesses to generate high-quality leads and optimise online visibility. Their unparalleled expertise lies in crafting engaging websites that precisely convey a brand’s message to its intended audience. Their impressive portfolio includes esteemed clients like M&C Construction and Cleeve Partnership.

5. Telsa Media

Telsa Media excels in providing comprehensive web design services in Croydon. With their cost-effective yet premium website design solutions, they have established themselves as a reputable option for businesses seeking expert online representation.

6. JJ Solutions

JJ Solutions is a web design agency based in Croydon, highly regarded for delivering top-tier services and upholding an impeccable reputation. With a focus on creating visually captivating and intuitive websites that provide unparalleled user experiences, they have successfully catered to esteemed clients such as Cycle Power and Fielding Triggs.

7. Revive

Revive is an esteemed London-based web development company that offers expertise in Croydon too. They have carved a niche in performance marketing and web design, empowering businesses to realise their online objectives through strategic and advanced technologies. Notable clients benefitting from their exceptional services include Volvic and Virgin Atlantic.

8. Pixated

Pixated is a leading web design agency that merges web design and performance marketing with remarkable results. The company’s expertise aids brands in forging enduring and scalable growth. With an unwavering commitment to detail and a customer-focused strategy, Pixated has accomplished successful projects for reputable businesses in Croydon. Distinguished clientele encompasses renowned brands such as Heinz and Knight Frank.

9. Primo Interactive

Primo Interactive is a renowned web development agency specialising in delivering strategic online solutions for businesses. Through a fusion of creativity, user experience, and brand-oriented approach, they provide exceptional website development services tailored to meet clients’ objectives. Some of their notable clients include Warwick Hall Cars and Cheshire Vending, showcasing their expertise in the automotive and vending industries.

10. Hiyield

Hiyield is a web development agency renowned for its expertise in designing responsive and user-friendly websites. With an emphasis on delivering top-notch designs that effectively engage users and boost conversions, Hiyield has successfully caters to notable clients including Stowable and Carbon Free Energy.

Web design and development in Croydon

To sum it up, the 10 best web design companies in Croydon offer a wide range of services that extend far beyond the design of your website. Many of these businesses are well versed in search engine optimisation (SEO) as well as marketing and branding to help you achieve amazing results for your online presence. No matter your specific needs, there’s an option in our top 10 list that can provide exceptional design and service standards to help you grow your small business virtually.

So, take a look at what these professional teams have to offer and select the perfect partner for bringing your online dreams into reality. Get started today by exploring all that each of the 10 best web design companies in Croydon has to offer – because the best business website begins with creating a relationship with an experienced professionals who can give you exactly what you need, when you need it!

A Small Business Guide to Building the Ultimate Website

01/03/2024 by scmarketing

In today’s digital age, having a website is a necessity for small businesses looking to succeed in a crowded online marketplace. Not only does it help you establish your online presence, but it also provides you with an excellent opportunity to engage potential customers and build brand awareness. However, building a website can be a daunting task, especially if you are doing it alone. Here is a guide on how to build the ultimate website for your small business.

Determine Your Website Goals

Before you start building your website, you need to determine your website’s goals. What do you want your website to achieve? Is it to increase your brand’s online visibility, generate leads, or sell products or services? Knowing your website’s goals will help you decide on the right design, content, and structure that will help you achieve those goals.

Choose the Right Domain Name

Choosing the right domain name is essential for any website. Your domain name is your website’s address, and it’s the first thing people see when they visit your website. Ideally, your domain name should be short, easy to remember, and relevant to your business. Make sure it’s easy to spell and doesn’t contain any confusing characters.

Create a User-friendly Design

Your website’s design is crucial in creating the right impression with your visitors. A user-friendly design focuses on making your website easy to navigate, ensuring that your visitors can find what they are looking for quickly. A well-designed website should have a clean layout, a clear call-to-action, and use professional images. Make sure your website is mobile responsive, as most people now use mobile devices to access the internet.

Write Content that Engages Your Visitors

Your website content is vital in engaging your visitors and driving conversions. Ensure that your content is relevant, informative, and written in a tone that reflects your brand’s personality.

Optimise Your Website for Search Engines

Key to a successful website is having it optimised for search engines. This includes using relevant keywords in your content, using proper meta titles and descriptions, and ensuring that your site’s loading speed is fast. You can also implement local Search Engine Optimisation (SEO) strategies to help your business appear in local search results.

A Website that Stands out

Building a website for your small business is a process that requires careful planning and execution. By following these tips, you can create a website that not only looks good but also performs well in search engines and helps you achieve your business goals.

A well-designed website will help your business stand out in a crowded online marketplace and attract the customers you need to succeed.

Website Pricing Calculator

Unsure of what budget you will need for your website? Then take a look at our website pricing calculator to get an estimate of how much a new website will cost you.

We can also work with you to update your current website as a brand refresh.

10 must-have plugins for your WordPress website

11/08/202311/06/2023 by scmarketing

Our team of expert web developers have spent considerable time researching and testing different plugins for websites so that we could determine the top 10 essential plugins that your Content Managed System(CMS) website must have.

We’ve found that these plugins will make your website look more professional while ensuring it runs more efficiently. So, if you’re ready to jumpstart your business’s online presence, read on for our recommended list of top 10 plugins!

1. Elementor

Elementor is a must-have WordPress plugin to build, manage and host your website for the most popular platform – WordPress. It offers a visual drag and drop web page builder enabling you to create original designs and distinct effects for your WordPress web pages on top of your current theme. Ultimately it’s an all in one platform with hundreds of Plugins in once place allowing you to customise your WordPress website.

2. Envato Elements

While WordPress remains one of the most popular platforms for website development, creating a professional-looking website might still seem daunting, especially for those without coding knowledge. This is where WordPress plugins like Envato Elements come in, providing users with professionally designed templates that are code-free and fully flexible.

Whether you need a full-page template or individual blocks, Envato Elements has got you covered. With web page and block templates designed to suit any industry, advanced layouts, and additional sections, users can create websites that are both aesthetically pleasing and highly functional. With just a one-click import, users can customise their templates exactly as they want, saving time and resources. In a world where time is of the essence, the Envato Elements WordPress plugin is the perfect solution for creating professional websites in record time.

3. GP Premium

Generate Press Premium is a must-have WordPress plugin for those looking to enhance their website’s capabilities. Not only does it offer a range of great features designed to maximise performance, but it also allows you to add them selectively, ensuring that your site remains fast and responsive. With Generate Press Premium, you’ll have the power to take your website to the next level without sacrificing speed or efficiency.

4. Imagify

In website development, optimising images can make a big difference in website speed and performance. With Imagify’s WordPress plugin, compressing your images is now just one click away. This powerful plugin can optimise your JPGs, PNGs, PDFs, and GIFs with ease, ensuring a seamless user experience for your audience. With the ability to compress the most common image formats and PDFs, Imagify provides the ultimate solution for website owners looking to boost their site’s performance. Whether you’re using a free or paid account, uploading images up to 2MB is a breeze. Start optimising your images with Imagify’s WordPress plugin today.

5. ManageWP

If you’re in the business of website development, you know that automating your workflow can be a game-changer. Luckily, there’s a solution that has already tackled the challenges of website management. ManageWP has established itself as the leader in automation for WordPress websites and it’s no surprise why. ManageWP makes it possible to grow your business and streamline your processes without being bogged down by tedious tasks. Say goodbye to long hours spent on repetitive work and hello to efficiency that will allow you to focus on what really matters – your website development projects.

6. Premium Addons

Premium Addons for Elementor offers a wide range of innovative widgets, addons, and global features to supercharge your Elementor page builder. With over 80 options to choose from, you can easily customise your website design with section addons and global features, making your website stand out from the competition.

The best part? You’ll have access to 450+ ready-to-use Elementor section templates, saving you valuable time in your website development process. Trust in the precision and authority of Premium Addons for Elementor to take your website to the next level.

7. Site Kit by Google

Website development is critical, and it’s essential to ensure that your site is working optimally. Site Kit by Google provides an easy and convenient way to track key metrics related to your website. With Site Kit, you can get insights into how customers are finding and using your website, and optimize it for improved results. The platform is user-friendly and provides up-to-date advice, so you can grow your online presence with ease.

8. WordFence

When it comes to website design and development, security is a top priority. That’s where WordFence comes in. WordFence refers to itself as the “global leader in WordPress security”.

WordFence offers a range of solutions can be installed for Free and can enhance site se4curity to help keep your website safe. The company comprises of a global team of WordPress security experts enabling them to provide a comprehensive security solution for WordPress websites. It classes itself as the industry leader in login security controls. Certain plans offer 24/7 incident response team.

9. WP Rocket

When it comes to website development, speed and performance are key factors for success. That’s where WP Rocket comes in. As the best WordPress caching plugin on the market, WP Rocket offers an array of advanced features to instantly improve your website’s speed and performance with no technical skills required. With recommended settings like gzip compression, page cache, and cache pre-loading turned on automatically.

WP Rocket takes care of the tricky work for you by crawling and building your website cache without needing a user to request a page, resulting in an instant performance boost. Even better, WP Rocket offers a free image optimisation service called Imagify to help improve website speed even further. While WP Rocket is paid-only, it’s by far the easiest caching plugin around.

10. Yoast SEO

Yoast SEO is an extremely popular SEO plugin for WordPress websites.

Website development is a complex process that requires a lot of attention to detail. One aspect that is often overlooked is search engine optimisation, or SEO. Fortunately, there is an excellent plugin available to WordPress users called Yoast SEO. This plugin can help your website rank higher in search results by analysing your web content’s readability, which is crucial since most users, and search engines, only scan through online content.

It’s no secret that search engines are the most significant source of organic traffic, with Google alone handling nine billion searches per day. With Yoast SEO, you can improve your SEO efforts and help to increase your website’s visibility.

Website design Agency, Croydon

If you want your WordPress website to stand out from the crowd and look professional, then selecting the right plugins is essential. Our team has pulled together this shortlist of the top 10 most reliable and useful plugins for your CMS website. For a more comprehensive review of whether these recommended plugins will suit your specific website needs, our team of expert web developers are happy to provide a website review of your current site or consultation for a new web design.

Don’t wait any longer – contact us today and let’s start making your WordPress website shine!

Visit our website pricing calculator for an estimate.