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5 Ways to Improve Your Google Ads Campaign and Get More Leads

01/25/2024 by scmarketing

In today’s digital world, businesses must have an online presence to succeed. One of the best ways to get noticed online is through Google Ads PPC (Pay Per Click) campaigns. By using this advertising platform, businesses can target specific keywords to reach their desired audience and get more leads. However, getting the most out of your Google Ads campaign can be challenging. It takes time, dedication, and a good strategy to make it work. Here are five tips on how to improve your Google Ads campaign and get more leads.

Top 5 Tips for Your PPC Campaign

Target the Right Audience: The first step in optimising your Google Ads campaign is to target the right audience. You can achieve this by narrowing down your target audience based on demographics, interests, and geographical location. By doing so, you’ll ensure that your ads are seen by the people most likely to be interested in your products or services.

Use Relevant Keywords: Keywords are essential for any Google Ads campaign. You should start by identifying the keywords and phrases your target audience is likely to search for. This way, you can use those specific keywords to optimise your ads. Google has a Keyword Planner tool that can help you find the most relevant keywords for your campaign.

Create Compelling Ad Copy: Once you’ve targeted the right audience and selected the best keywords for your campaign, it’s essential to create compelling ad copy. Your ad copy should be engaging and persuasive, clearly explaining the benefits of your product or service. Be sure to use strong call-to-action statements that encourage potential customers to take action.

Monitor Your Campaign: Once your Google Ads campaign is up and running, you must monitor its performance continuously. Check the metrics regularly, such as click-through rates, conversion rates, and average cost-per-click. By doing so, you can fine-tune your campaign to get the best results. Google offers recommendations for campaigns so keep an eye on but choose carefully as to what will truly be beneficial for your campaign. The optimisation indication provided by Google is a good benchmark to monitor too.

Optimise Your Landing Pages: Your Google Ads campaign must lead to a landing page that’s optimised for conversions. You want to ensure that the web page has clear and concise information that matches the messaging used in your ad copy. Also, make sure that your landing page has a strong call-to-action that encourages visitors to take the desired action.

PPC Campaigns To Boost Your Online Prescence

Google Ads is an effective advertising platform that can help businesses grow their online presence and generate more leads. However, to get the most out of your campaign, you need to have a good strategy in place. By targeting the right audience, using relevant keywords, creating compelling ad copy, monitoring your campaign, and optimising your landing pages, you can significantly improve your Google Ads campaign’s performance.

If you are currently running a Google Ads PPC Campaign, why not take advantage of our PPC Review Service? Our team can review your current campaign and provide advice if any improvements can be made to optimise your campaign further to generate leads.

Using digital marketing to increase your bottom line

10/04/202307/19/2023 by scmarketing

Small business owners tend to have a lot to juggle. Between managing inventory, employees, and bookkeeping, it can feel like there isn’t enough time left in the day to focus on marketing. However, with the growth of digital marketing, it has become easier than ever for small businesses to reach a wider audience and increase their bottom line.

Here, we take a closer look at how small business owners can use digital marketing to increase their profits.

Create a website

The first step in using digital marketing to increase your bottom line is to create an online presence. This can start with a website, which is an important asset for any business. A modern website design that is mobile optimised serves as a point of contact for potential customers, a hub for information about your products or services, and a platform for sales. With the help of a website, tailored for your target audience, small businesses can easily showcase what they offer and attract new customers.

Content marketing

Content marketing can provide value to potential customers by creating and sharing relevant and useful information. This can take the form of blog posts, videos, or infographics. By offering valuable content, small businesses can attract new customers, establish themselves as industry experts, and build brand awareness.

Content marketing is an important part of any ongoing marketing campaign and especially important for search engine optimisation (SEO). Content should include keywords that will help you be found in search engine results pages (SERPs).

Pay-per-click advertising

Pay-per-click (PPC) advertising is another powerful tool for small business owners looking to increase their bottom line. PPC advertising allows businesses to target specific keywords and demographics, and only pay when someone clicks on their ad. This can be particularly useful for small businesses with limited advertising budgets, as they can maximise their spend by only paying for clicks from high-potential customers.

Email marketing

Email marketing is a valuable tool for small businesses looking to build relationships with customers. By building you on email database and sending regular newsletters and promotional emails, business owners can keep their customers engaged and informed. This can be particularly effective for small businesses, as it enables you to keep in touch with your client base and encourage repeat business.

Social media presence

Social media platforms such as Facebook, Instagram, LinkedIn and Twitter are powerful tools for building relationships with customers. Not only do they provide a direct line of communication between the business and its customers, but they also offer the opportunity for businesses to showcase their products and services on another channel.

Digital marketing agency, Croydon

Digital marketing has become essential for small businesses looking to increase their bottom line. By building an online presence, leveraging social media, and investing in content marketing, PPC, and email marketing, small business owners can attract new customers, build brand awareness, and increase sales. While it can be overwhelming to navigate the world of digital marketing, the reward of increasing your bottom line and growing your customer base is well worth the investment.

If you would like help with your digital marketing strategy, get in touch.

Tips to creating a high-converting landing page

06/09/2023 by scmarketing

When it comes to creating a high-converting landing page, it’s important to ensure that your content is concise, well-designed, and easy to read.

Your landing page should provide all the necessary information your potential customers need to know in a clear and concise way.

In this article, we’ll walk you through how to create a landing page that achieves your Pay Per Click advertising campaign’s goals and, most importantly, converts visitors into paying customers.

Keep your content concise and to the point

When it comes to creating high-converting landing pages for a Pay Per Click campaign (PPC), less is more. Your content should be concise and provide all the necessary information your potential customers need to know about your product or service.

Avoid long paragraphs and break your content into shorter sections to improve readability. Simple language that’s easy to understand whilst trying to avoid using jargon or technical terms is recommended.

Avoid getting distracted

When you’re writing your content don’t get distracted! Have one call to action and limit any reason for your web visitor to click away from that page. Remember, what the goal of your landing page is.

Your Pay-Per-Click (PPC) campaign depends on visitors taking action – be it signing up for an event or downloading an eBook. To achieve your goal, it is a must to communicate persuasively and make it clear to the web visitor why your offer is worth their while.

Prioritise readability

Your landing page’s readability is crucial to its success. Your content should be easy for your visitors to understand your message. Use readable fonts, bullet points, and subheadings to make your content easier to scan and limit how much they have to scroll.

Remember that most users will be viewing on their mobile devices. This means that they will be scanning content so your message needs to be clear as high up the page as possible.

Design for user experience (UX)

Your landing page’s design should be visually appealing and complement your content, but it should never overshadow your page’s usability.

A poorly designed page with high user engagement is more valuable than a beautifully designed page with low user engagement. Ensure that your page’s speed and usability take priority over the design to attract more conversions.

Consider accessibility

Accessibility should always be a top priority when creating a landing page. Make sure you use website accessibility tools that ensure everyone can access.

A/B test your landing page

It’s essential to A/B test your landing page to see what works best. A/B testing allows you to test variations of your landing page to determine which one generates the most conversions. The results of these tests will help you improve your landing page and achieve higher conversion rates.

Creating a great landing page

Ensure that your content is concise, readable, and designed with user experience in mind. This can help you optimise your landing page for better conversions and generate more leads for your PPC campaign.

Remember that testing and learning are essential to optimise your landing page. So, never stop testing and improving your landing pages to achieve your goals.

PPC advertising services

We’re PPC specialists and a Google partner helping businesses in Croydon get more traffic to their website to increase leads. A Google Ads campaign helps give businesses a boost in search engine results pages. As a digital marketing agency, we can help set up and manage your PPC accounts. We’ll conduct keyword research that enhances your paid search campaign.

We have a PPC Pricing Calculator to help you estimate how much it will cost. We also offer a Google ads PPC review service to help you optimise any campaigns you curretnly have running.

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What is PPC?

05/03/202406/09/2023 by scmarketing

PPC is probably a term you’re all familiar with, it’s a bit of a buzz word, but what does it actually mean and how can it help your business attract customers?

PPC stands for pay per click. PPC is advertising online usually via search channels such as Google or social media platforms such as LinkedIn or Facebook. The reason it’s called ‘pay per click’ is that as an advertiser, you pay these channels direct each time someone clicks on the ad.

Why conduct a PPC campaign?

If your website is not being viewed in the natural search engine results pages (SERPs) you can give it a little nudge with a paid campaign. For example, if you set up a Google ads campaign your ad will appear on the first page of the search results with the little Ad icon beside it. So, when a prospect searches for a certain term the results delivered include the Ads as the top results.

In terms of budget needed to conduct a campaign, the higher the search volume, this will impact on you as an advertiser as you will need to pay more. However, Google Ads will give you the chance to be seen amongst your competition on the first page of Google.

Is PPC right for my business?

There’s no one size fits all solution. As with any digital marketing activity, you firstly need to understand your goals and your target audience. Then you can ascertain what mix of digital marketing is right to achieve the results you want. Understanding your goals will ensure the best return on investment for successful PPC campaign.

Whether that’s gaining more enquires and leads, or encouraging downloads of a new industry report, design your PPC campaign with the end goal in mind. This will affect how and where you place your ads.

It’s worth bearing in mind that the top three paid advertising spots get 46% of the clicks on the page. While, PPC Ads can boost awareness by 80%.

Top tips for
implementing your PPC campaign

1. Be specific

Most PPC campaigns have a limited word count, so be clear and get to the point. Use keywords for a quality score. Advertising campaigns that are very specific to the product and price are much more successful than general product and service ads.

2. Test your ads

Perform AvB testing. Sometimes the same advert has different results in different geographic areas, so keep testing and refining the ads for the best results.

3. Landing pages

Placing thought into the landing page where visitors will click through to is essential to avoid people leaving your website quickly which will affect your website bounce rate. Make sure the content is specific to the ad and your target audience. It can also be worthwhile creating a specific landing page for a PPC campaign.

A PPC campaign is a great way to enhance your search engine optimisation (SEO) and overall inbound marketing strategy. This digital marketing tactic can give your website a boost and is certainly something you should add into the mix when discussing your marketing strategy.

PPC marketing, Croydon

We are specialist digital marketing agency in Croydon, providing PPC marketing, website design and SEO services. If you’re currently account managing a PPC campaign and would like some help to make this successful or would like to discuss a new paid search campaign then get in touch and let us help you navigate the digital marketing world.