With the end of the third lockdown, our local High Streets will start to welcome more people as shops, beauty and hospitality (with outside space!) are opening.
It will certainly be different for a while, as we all find our feet again after such time away from family, friends and colleagues. But what’s key is that our local businesses will be opening their doors again to welcome people through their open doors.
What has changed is that many businesses realise the importance of online presence with many creating websites to sell products and services as well as utilising social media and email marketing.
If you’re still finding your feet with building your online presence, here’s a few marketing tips to help you maintain and build online visibility.
Develop your content marketing plan
Wow your customers and prospects with your knowledge and expertise to help increase brand awareness and position you as a thought leader.
A great way to make news timely is by tapping into international days of relevance to your business. Create a calendar and then each month check to see what blogs you can write or social media posts you can share tapping into that day.
This fresh content added to your website also helps with search engine optimisation (SEO) which helps improve your ranking in search engine results pages. Whilst SEO is a long-term strategy, a regular blog with keywords (those words and phrases you want to be found for in search engines) will help in the long run.
We recommend that you compile a content marketing plan adding key dates so you know when you can write a blog post about a particular topic or product to send out timely communication.
This ongoing sharing of information helps to build trust with your customers and potential clients. If you’re offering advice that is helping, then you have more chance of getting a call for a consultation.
Regular and new content on your website with keywords that you want to be found for forms part of a search engine optimisation (SEO) strategy. Including this in your plan will really help give your website a boost in search results pages.
Do you know your target audience?
Over this period have you may have discovered that you’ve been working in one or two sectors of industry more than others? Or perhaps you have had more enquiries about a certain service or product.
Now is the time to review these frequent enquiries and really understand who your target audience is. This will help so much with engagement and attracting quality leads because you can tailor your marketing communication specifically to their concerns. This positions you as the thought leaders in your area of expertise.
Here’s our advice on creating up an online persona (an imaginary person that is your typical target audience).
Are you listed on Google My Business?
If you have already discovered the virtues of Google My Business that’s great. If not then now is the time to make sure that your business is listed on it.
We’ve got a few videos from how to set up your Google My Business page through to getting reviews. So, whatever level of Google My Business you’re at we have a video to help beginners through to GMB old timers. Take a look at the Google My Business videos here.
Digital marketing Croydon
We are digital marketing agency in Croydon. Why not take advantage of our free website audit so you can understand whether you need to make any updates to your website so that it is optimised for lead generation.