With 85% of customers more likely to make a purchase after watching a product video*, it makes sense to consider video as part of your digital marketing strategy. Including video content within your communications plan can really enhance your sales strategy.
We’re constantly driving home that content is key. However, what this statistic indicates is that it’s not just about the written word for SEO (Search Engine Optimisation) purposes, it’s also about the visual content.
As we’ve mentioned in previous blogs, your content needs to be targeted to your audience and this goes for video content too. This means, relevant script, tagline and call to action.
A simple way to record a video is through the Twitter app and from there it’s possible for you to share it. But make sure it’s well lit, you make just one point and you keep content succinct. Also think about a specific hashtag for your campaign as you can own this, ask your audience to share with it and help extend reach as well as have a gallery of related images.
You can also live-stream via Twitter and other channels such as Facebook and Instagram, which have a story function for live feeds. If you are using video on your social media channels then here’s a few stats to bear in mind:
- 100 million hours of video a day are watched on Facebook**.
- 85% of videos on Facebook are watched without sound, therefore captioning your video is essential**.
- 60% will stop watching a video by 2 minutes** – so make sure you get your message across well within this time.
Youtube
A great way to host your video content which can be linked to from blogs and social is via YouTube. With over 5 billion videos watched on YouTube every single day**, the business opportunities for using this channel should not be overlooked.
Equipment
You’ll find recording on your phone easy for short soundbites offering your target audience tips and advice. For a more detailed video that you’d perhaps like to share on YouTube, think about a tripod and camera for this. There’s an abundance of editing tools out thee including free channels such as Adobe Spark to help you create simple image and text led video.
But what you should be mindful of is the story. Don’t just post videos because you’ve been told they will gain more likes or shares you still need to have good and relevant content.
Book a Practice Growth Session
If you feel you need some support in getting the content of your digital marketing strategy up to speed, then get in touch with us today. As an inbound marketing agency in London, helping you draw up a content marketing plan to keep you on track and get creative with video and blog content to attract your target audience is one of many services we offer.
We also run Practice Growth Sessions which are tailored for businesses keen to grow and ready to invest in a digital marketing campaign to achieve their goals. You can book a session with us for £95.