Search engine optimisation (SEO) is a major, ongoing task for any website, and making sure your website is structured and formatted correctly to achieve the best search ranking possible is extremely important.
Luckily, if your website utilises a Content Management System (CMS), you can use its built in features to make sure you are using the best SEO methods.
Here are 5 ways to make sure your CMS website is improving its rankings.
1. Control the URL for every page
The automatic URL a CMS creates for web pages on your website won’t always be formatted in a way that search engines can read. Ultimately you want the URL to tell search engines what’s on the page. However, a CMS website will allow you to manually create the URL for each page, so you can be sure that it contains specific keywords to highlight what the content is per page. This will the help search engines, such as Google, understand the context of your page, which will better inform how it should be ranked. The URL name is always going to be important – it’s a key factor in creating web presence.
2. Complete metadata
Metadata is incredibly important for also letting search engines know what is on a web page. This includes the meta title and description.
A CMS website provides the capability to define the metadata manually for each page, helping you tell the search engine about your content and the ability to add in keywords where possible.
3. Set up redirects
Creating redirects from one URL to another is something that a CMS website will let you do. This makes sure anyone trying to access a page which has changed its URL will be sent to the right place.
This is especially helpful following a website redesign, which often uses new URLs for new content. Setting up redirects from an old URL to the new URL will make sure the search engines don’t find any broken links and penalise you for this.
4. Broken links
Links to pages that have moved or changed can impact your search engine ranking. So, regularly reviewing CMS reports and fixing issues with broken links is essential to make sure you’re getting the best SEO value.
5. Dynamic sitemap
A site map is a page that lists and links to every page of your website. This is essential for search engines to be able to index all your website’s content. A CMS site provides easy functionality for automatically creating and updating dynamic sitemap using XML or HTML. By using this feature, you can ensure that search engines are always able to access your content and understand your site’s structure.
Web design Croydon
If you use the CMS features you are providing search engines with all the right information so that they can index the pages on your website. This allows you to focus your attention on creating great quality and engaging content.
We provide web design services for local businesses in the Croydon area, creating responsive, optimised, CMS websites. This gives a lot of flexibility for future blog uploads through to ad hoc landing page creations for new products or services.
Book a meeting with us or take advantage of our free website review to see how your website is performing.