You need to make an impression when someone reaches your website as the goal is to keep a visitor on your site exploring your products and services.
So, here’s a few tips to help with writing content that will resonate and engage with your target audience and help with search engine optimisation (SEO).
Topics of interest
Relevant content for your target audience is important for any marketing activity especially your blogs. Make sure that the topics you choose to write about are of interest to your audience. The aim is to add value to help people solve a very specific problem with tips and advice.
Write blogs that answer their questions. The goal is to optimise that post to appear in related searches by including keywords.
Offer industry insight rather than being product focussed so that you are positioned as a thought leader in your field.
It’s not just your clients and prospects that will benefit from this insight, search engines love unique, fresh and relevant content.
But remember to keep content clear and to the point.
Case studies
Cover topics which highlight your expertise. A case study is a great way to illustrate this with quotes direct from your client to add detail to how you solved their challenges.
You can always interview your case study via Zoom and then this could then be edited (with their permission of course) to create a video led case study. Video is another great way to bring your blog to life.
Create an offer to download
Offering a free template to download or an ebook provides an attractive offer. Plus, it enables you to add a form so you can capture email addresses of those interested in your offers.
Regular SEO
Without regular, new and relevant content your website is less engaging. Your target audience is less likely to stay on your website or revisit in the future.
Make sure that you complete a few actions on the backend when you start to upload blogs such as add a meta description, image alt tag and H1 headings for starters. Get into that routine and you’re really helping with ongoing search engine optimisation. Read more about SEO and why you should consider it here.
Free website review
Why not take advantage of our FREE website review to get it well and truly optimised. Then you can simply concentrate on adding regular blogs to your website to keep it engaging and help to generate leads.
SEO agency Croydon
If you would like to discuss SEO services incorporating content marketing as part of a wider long term digital marketing strategy for your business then book a consultation with us.
We’re a digital marketing agency in Croydon, get in touch and let us help you improve your online presence with a review of your web design and current SEO strategies including keyword research.