If you’ve read our Think virtual in 2021 blog then you’ll know that there will still continue to be a lot of emphasis on online events and video for your digital marketing activity throughout 2021 and well into the future.
With this in mind, we thought it a good idea to revisit some tips for working with video so that you can produce a great looking piece of content marketing for your business.
Video is perfect for content marketing. Not only is it a great way to bring products and services to life, it also keeps people engaged for longer on your website and provides content for sharing on social media and email marketing. With one-third of online activity spent watching video, is it time to add this to your digital marketing strategy?
Tips for video
Adding a face to your brand is a fantastic way for making your marketing more personal. With so much technology at our fingertips, it’s still nice to know that there’s a person dealing with orders and enquiries. So, here is our tips for when you do a piece to camera.
- Look at the lens.
- Keep your hands away from your face.
- Try not to fidget.
- Avoid looking at notes when you’re talking. You don’t need to be word perfect. You want to come across as natural.
- Smile or make sure your face is animated. Be expressive, much more than normal.
- Keep the message concise. Stick to one point.
- Speak slowly. This helps make the piece authoritative, easier to understand and easier to edit.
- Try to stick to under a minute for an informative soundbite.
- Practice, practice, practice.
- Above all – be natural.
Tips for video set up
- Appearance: Check your appearance, hair, collar etc.
- Background: Keep this as clear as possible. It also provides a great canvas to then add text post-production.
- Lighting: Soft light to the face, also a light to the wall behind works well, if possible.
- Sound: Make sure there is as minimal background sound. Reduce the hum of your PC, fans, air conditioning, switch of the ringtone of mobiles, and your messages on PC/Laptop etc.
- Check your sound recording is good.
It’s not just about sharing your videos on social media and adding to video channels such as YouTube. Remember that you should be adding the video to your website. Placing a video higher up the page, above the fold, is much better for engagement with website visitors. and therefore an incredibly useful tactic for lead generation.
Digital marketing Croydon
If you would like help with creating video content for your business, get in touch with us.
Smart Cow is a digital marketing agency in Croydon. If you’d like a free website review to look at how your website is performing in search to find out how a digital marketing campaign can help you in local search results, complete our form and we’ll take a closer look for you.