Inbound marketing is a marketing strategy that more and more businesses are turning to for qualified leads. Here we look at why and how inbound marketing can help your business become a lead generation magnet.
Inbound marketing is targeted
Using inbound marketing as part of a business growth strategy ensures a much more targeted campaign which hits prospects and qualified leads at the right time. Whether that’s through your email inbox, social media feed or search engines. As such inbound marketing is about engaging and growing brand awareness and trust with qualified leads – a person who could become a customer.
Inbound marketing is less intrusive than the traditional marketing approach or outbound marketing which is based more around activities such as cold calling, telemarketing or perhaps taking an exhibition stand at a trade show. As technology gets superior, so to do the methods of how we can shield ourselves from receiving unwanted calls or emails.
Inspire and engage your target audience
Inbound marketing is all about creating inspirational content that will attract customers to your business. It’s about creating solutions to problems that your target audience is facing and providing relevant information that will be of interest. This gives you the opportunity to engage further.
That’s why we’re seeing a shift to inbound marketing tactics as businesses see the benefits of this more sensitive and tailored approach.
People sign up to newsletters and follow businesses on social media therefore they are already saying that they want to hear more. This is why it’s vital to keep content relevant so that you can continue to engage.
Why spend an exhaustive amount of time speaking to people who are uninterested in your products or services, when you could spend time building on awareness of your brand through blog content, social media and targeted email marketing campaigns.
Ongoing engagement with your audience in a way that they want to hear from you shows you are interested in them. This constant drip feed of relevant content helps position you as a thought leader and makes for a personalised experience. It shows that you understand their business needs and in turns helps you to generate more qualified leads.
Lead nurturing and lead conversion
Creating regular, quality content for your target audience is part of lead nurturing which is essential as a sales journey is very rarely a one-stop shop. These potential clients and your existing customers will all be aware of your competition, researched your services and looked at online reviews long before they start speaking to you. Therefore, your continuous content marketing with targeted, tailored messaging will place you as an authority in your field placing you in front of your ideal clients and so helping towards lead conversion.
Inbound marketing agency Croydon
Talk to us about becoming a lead generation magnet and using an inbound marketing strategy to gain qualified leads. As an inbound marketing agency in Surrey, we work with a wide range of local companies including professional services firms including accountancy firms providing inbound marketing for accountants.
Book a free consultation to chat with our digital marketing team and we can create a tailored plan in line with your business development needs.