Improving your search rankings by creating local content may sound obvious but you’d be surprised how many businesses relying on local search haven’t optimised their website for such eventuality.
As an SEO company in Croydon, here’s a brief overview of what to consider for improving local SEO by creating relevant and targeted content to help improve local search rankings.
Local search
Firstly, a little background on local search. Four out of five consumers use search to find local information. That’s a lot of potential business and prospects you could be letting miss your sales funnel. When people search Google, Search Engine Optimisation (SEO) or local search is a way for businesses to promote their services to local potential customers and clients.
Search engines look for triggers such as content on a website that is tailored for the area you’re targeting that will showcase local business. Social media pages, external links and a Google My Business page, all help to add to your authenticity of serving a local area and it will help your business appear higher up in the search engines which strive to provide the most relevant results.
Content marketing strategy
When you create a content marketing plan, make sure you include a continuous focus on content for a local audience.
If you’re an accounting firm, you may want to target new businesses that have just arrived in the area. By creating content that would be relevant to them about the area such as useful resources for businesses to tap into from networking groups to social activities can help with search engines locating your website over others in the prize for better ranking in search results.
Don’t forget to revisit your contact details on your website and any other external site where you may have details such as industry bodies or your social channels. In addition, your Google My Business page is a great source for local information. Make sure you constantly add updates to it.
Discover the benefits of SEO for your business
SEO is a long term digital marketing strategy. If you’re looking to improve your local ranking factor, we can help. We’re a digital marketing agency in Croydon serving businesses across London. If you would like to explore SEO for your website, why not get in touch and we can chat about the ways that we can help improve your results in search to generate high quality leads.
Or please take us up on a free website review as this can also highlight areas that need attention that you can implement yourself.