As we’ve mentioned before, 97% of searches online are to find a local business*, it is therefore paramount that your business is visible online. But if you’re looking to grow your business by selling to potential customers in a specific area in the UK, how can you reach this target audience?
What areas are you looking to target?
Drill down to the areas you want to target to find new clients and use that for your future marketing campaigns.
Think about your content on your website, is it specific for the location you’re targeting? Have you mentioned that you are offering a particular service for people in a specific area anywhere on your website?
If you conduct a Pay Per Click (PPC) campaign, having an agreed area you are targeting, rather than a scatter gun approach, is key to the campaign’s success. You will need to have a dedicated landing page on your website with content specific for those areas.
Digital marketing campaign
To achieve the best results, it’s not just about the geographical area though. There’s a number of factors to build into your marketing plan which we’ve touched on in previous blogs including making sure you have created a list of keywords and phrases that you want to be found for. As well as ensuring you have a persona created for your target audience and drilled down to your brand identity so that your messages are consistent to your brand.
Here’s our top 8 tips for building a great website as part of a well targeted digital marketing campaign.
Book a Practice Growth Session
If you’re looking to grow your business, investing in a well targeted digital marketing campaign is fundamental to growth. Our Practice Growth Sessions are tailored for businesses keen to grow and ready to invest in a digital marketing campaign to achieve their goals. You can book a session with us for £95.
Sources: *SEOExpertBrad