If you’re looking for a return on investment email marketing is still an exceptional option. To give you a better picture about how effective it is, think how you feel when you receive post to your home? You look at it every day, you clock what it is and open letters addressed personally to you. You pay attention – even if some of it is placed in recycling.
You do a similar process with your emails – you look at them every day. Access on your phone makes It so much easier whether that’s to read, file or delete.
But what makes a campaign effective? Well, in short, make it personal, have interesting content and use lots of images.
Snappy content
People are less inclined to read lots of content so nice imagery with bold call to actions can really help the reader navigate and engage well with your content.
With 67% of emails read on either a smartphone or tablet* – it makes sense to ensure your emails are responsive for all devices is also key these days – from laptop to smartphone and table.
Don’t forget the point of your email. With hundreds or emails received by people daily – what’s the purpose of yours and why should they read it? Personalisation is important here as it needs to be well targeted but you also need to make it clear about what you want your readers to do. So, a clear call to action is essential, for example make it clear if you want them to download a report or how to claim the special offer.
Email marketing Croydon
If you want to explore the possibilities of email marketing for your business then get in touch with Smart Cow Marketing today and we can chat through the world of digital marketing to see what campaign best suits your business.