The V&A Museum has a ground-breaking exhibit on contemporary video games. Its aim in designing this exhibit was to diverge for the dull, repetitiveness or other video game exhibits which involved a lot of text to read and looking blandly into glass cabinets. At Smart Cow Marketing, we admire technological advancements and creative new ideas, which is exactly what V&A has offered us. They have created an immersive experience for the audience, all about the development of video games.
The exhibit begins in the noughties (because that’s when it starts to get interesting). Games included are the likes of League of Legends, The Last of Us, and Minecraft, it also includes companies such as Sony and Nintendo. The backstories and information of all these and more are presented to us through; mood-boards, photographs, prototypes, commentary, character sketches, all shedding light on games in the way contents of glassed cabinets would never do!
This exhibit gives you the opportunity to look beyond the game and end product you end up with. The Guardian describes video games as the ‘marriage of art and technology’, and V&A captures this in their display, through looking at video games as a cultural force.
We understand the immense amount of time and consideration it takes to showcase and market a product or service, and we admire V&A for coming up with a unique and innovative way to showcase video games development through the years. At Smart Cow Marketing we can help you come up with the best creative and digital marketing techniques to have your business stand out against the crowd.