You may be mistaken for thinking that with the boom of social media channels that email marketing is losing its effectiveness. Statistics indicate otherwise, email marketing is still a leading source of revenue for companies!
The popularity of email marketing
Email marketing is still widely used for gaining customers, being cost-effective, easy and efficient. In fact, 59% of B2B marketers say email is their most effective channel in terms of revenue generation*. As well as this, according to B2C marketers, 80% of retail professionals indicate email marketing is their greatest driver of customer retention*, with the usual favourite social media ranked second by 44% by the same professionals. This surely shows email marketing is not a dying strategy, but in fact a very happy underdog.
These email marketing studies were based around a solid strategy using particular key words and features aiming to attract as many customers as possible. These tactics can be incredibly useful when used correctly, for example; did you know that Tuesday is the best day of the week to send an email and receive some form of interaction on the recipients end, according to ten different studies!* Furthermore, welcome emails have been found to be incredibly effective: on average 320% more revenue is attributed to them on a ‘per email’ basis than other emails*.
Email marketing agency Croydon
Smart Cow helps small to medium sized businesses become experts in email marketing, using all the tips and tricks of the trade such as adding vouchers or competitions to emails to get the best out of your campaign. We can set up a campaign for you from designing the template through to managing the whole campaign, or we can just create a newsletter template for you to populate at a later date.
Smart Cow is a Constant Contact partner and as a result we can offer a free email marketing trial for businesses looking for a digital marketing future with us! Read more about our free trials for small businesses here and get in touch to chat about your campaign ideas.
Sources: *Wordstream