With 81% of shoppers conducting online research before making big purchases*, a website is vital for businesses to grow. But, what’s crucial is that people find you.
As most businesses have a presence online in one form or another it makes for an extremely competitive market. So, you need to create stand out and gain brand recognition. This is where an online marketing strategy can help.
Pay Per Click (PPC) advertising provides instant results and is great for new businesses just launching or wanting to get products noticed.
Research reveals that 64.6% of people click on Google ads when they are looking to buy an item online**. Utilising Google AdWords is therefore an extremely effective tool to help increase sales especially, if your business and products have a lot of competition or your website is not currently optimised through SEO. This is because your ad will appear at the top of the search page. This positioning and presence will help to establish your brand and bring it to the forefront of the customer’s mind. That way, when they decide to commit to purchase or book a service, there’s more chance of brand recognition and subsequent sales.
However, it is extremely important to set up your Google Adwords correctly in the first instance or you’re throwing money away.
Pay per click Croydon
Creating a targeted online ad campaign will help you stand out from the herd and bring you the right customers.
Contact us to ask about an online marketing strategy for your business. Call on 020 3137 1826 or email saymoo@smart-cow.com.
Sources: *Retailing Today, 2014 and **Wordstream, 2016