Getting attention online isn’t something that will just fall into your lap. The first way people will find your site is by searching on a search engine such as Google. If you don’t have the right keywords, you won’t rank well for the key areas you want your website to be noticed for, leaving you basically invisible. This is a clear indicator that using keywords, alongside internal links on your site, is a good way to optimise your site on search engines.
Keywords are important no matter what kind of content marketing you do. Whether it’s your YouTube video, an article you’ve written or your website, keywords will help decide whether you get discovered.
There are two basic principles to Content keywords:
Traffic
Number of people who search these keyword daily
Other sites trying to rank for the same keywords
Competition
Harder to rank for keywords with high traffic
Highly competitive keywords will be harder to rank highly for as big businesses may have already established a firm ranking
Long tail Key words
A regular Keyword may be something like “Shoes” but a long tail keyword would be something like “Red shoes with big heals and no straps” It’s going to be a lot easy to rank for as there will be less competition, but you may see less traffic to your site as not many people will search such a specific phrase.
Finding keywords for your business
This can be quite a tricky process, you need to find keywords that work with your business goals and target the areas you’re looking to promote. But finding out which keywords have the most traffic or competition is information that isn’t widely available, so you can outsource this to another company or download software or use online web applications to do it.
How to target keywords
You may think that jamming your content full of keywords is going to help your site, it will, but only for the short term, as search engines can recognise “keyword stuffing” and will penalise you for this. So to prevent any wrong-doing, you should focus each piece of content around one or two keywords and let your results build up over time.
If you follow this guide and you have a successful keyword strategy, you will notice the extra leads to your site and then possibly more sales, which is after all, the main goal.
Content marketing agency for accountants
As a digital marketing agency in London, Smart Cow Marketing can help your firm stand out online by providing the tailored content marketing strategy your business needs. Book a free consultation.